Growth Desk
A predictable outbound engine that books qualified meetings — with weeklypipeline reporting and clear qualification criteria.
Features
What we do
We define your ICP, run outreach sequences, qualify prospects, and book meetings — fully documented and measurable inside your CRM.
ICP & targeting
Define ICP, personas, lists, and qualification rules (BANT/MEDDIC as needed).
Multichannel outreach
Email + LinkedIn + calls (if applicable) using structured sequences and follow-up timing.
Qualification & routing
Qualify prospects and route outcomes (qualified / nurture / disqualified) with notes and tags in CRM.
Meeting setting
Confirm meetings, reduce no-shows with reminders, and sync everything to your calendar/CRM.
Recommended KPIs
Scope & Boundaries
Included: ICP definition + targeting; multichannel outreach; qualification + documented handoff; meeting setting + calendar coordination.
Not included (unless explicitly agreed): guaranteed closed sales/revenue; full-cycle closing; mass-blast outreach that risks deliverability or brand reputation.
We optimize for quality conversations, not vanity volume.
Reporting & Cadence
Weekly activity dashboard (leads contacted, touches by channel) + conversion metrics (response, qualified rate, meetings, show-rate).
Learnings: messaging, targeting, objections + next experiments.
Optional: weekly pipeline review inside CRM + A/B testing summary.
What we need from the client
Offer and positioning inputs (what you sell, ideal customer, common objections).
ICP definition approval + lead sources (client-provided or agreed sourcing method).
CRM access (HubSpot/Salesforce/etc.) + meeting calendar access.
Compliance/deliverability rules (domains, sending limits, messaging approvals).
Frequently Asked Questions
Everything you need to know about how we work and what to expect.
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